Zac Cramer

Zac Cramer is a Certified EOS Implementer, keynote speaker, and entrepreneur who built IT Assurance from $6K to $830K in monthly revenue—and learned every hard lesson along the way.

After years of avoiding difficult conversations and watching his "kindness" nearly destroy his team, Zac transformed his leadership approach and now helps business owners do the same. His journey from exhausted, conflict-avoidant founder to confident leader informs his no-BS approach to management and accountability.

As an EOS Implementer since 2019, Zac guides leadership teams through the practical, step-by-step system that saved his own business. He's also the owner of IT Assurance, a diverse IT consulting company where the majority of employees are people of color and those who identify as women or members of the LGBTQIA+ community.

Zac speaks candidly about entrepreneurship, tough conversations, and the leadership mistakes most founders are too embarrassed to admit. He talks fast, swears occasionally, and will probably make you uncomfortable—but you'll leave knowing exactly what to do next.